Doug Ford’s historic third election win signals it’s time for a shakeup
Advocacy communications: Persuading an audience is about them, not you
The misalignment between sender and audience values is often seen in social advocacy, resulting in ineffective messaging.
PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative
A plan to disrupt a conference gave it more visibility and a chance to win support from the public
Documentary highlights Jane Goodall’s impact on the world and a weakness of modern-day activism
She reveals the wisdom that it is not the loudest voice that create durable change, but rather what those voices are saying. It’s not the volume, but the message.
Four factors for social movements to succeed
All point to the need to appeal to the mainstream public by becoming less extreme and radical in messaging to win broad-based support