Conventions we learned in journalism school and on the beat have become best practice in the age of AI
Social media faces a perfect storm of challenges, and there’s a solution
Anonymity brings out the worst in human nature; transparency does the opposite.
Advocacy communications: Persuading an audience is about them, not you
Misalignment between sender and audience values is often seen in social advocacy, resulting in ineffective messaging.
PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative
A plan to disrupt a conference gave it more visibility and a chance to win support from the public.
What this Square Enix promo does right: stories, not ads
When you can’t recognize a word in the video but understand the story, you know it’s a success.
Bite of Seattle leaves bad taste in peoples’ mouths: PR lessons from this year’s food festival
Forcing people to pay with an app when they were hungry was a bad idea.