Doug Ford’s historic third election win signals it’s time for a change in strategy.
Advocacy communications: Persuading an audience is about them, not you
Misalignment between sender and audience values is often seen in social advocacy, resulting in ineffective messaging.
PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative
A plan to disrupt a conference gave it more visibility and a chance to win support from the public.
What this Square Enix promo does right: stories, not ads
When you can’t recognize a word in the video but understand the story, you know it’s a success.
Bite of Seattle leaves bad taste in peoples’ mouths: PR lessons from this year’s food festival
Forcing people to pay with an app when they were hungry was a bad idea.
Four factors for social movements to succeed
All point to the need to appeal to the mainstream public by moderating messaging to win broad-based support.