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Author: Peter Kim

Hand holding a smartphone
May 7, 2025Health, Technology

Social media faces a perfect storm of challenges, and there’s a solution

Anonymity brings out the worst in human nature; transparency does the opposite.

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Doug Ford campaigning in Ontario
March 2, 2025Comms, Govt & Policy

North America’s progressive movement is on life support. It’s time to shift back to the center

Doug Ford’s historic third election win signals it’s time for a shakeup

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Crowd of people protesting at Vancouver city hall
August 19, 2024Comms

Advocacy communications: Persuading an audience is about them, not you

The misalignment between sender and audience values is often seen in social advocacy, resulting in ineffective messaging.

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People seated at round tables in a conference room listening to a speaker on stage
June 16, 2024Comms, Health

PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative

A plan to disrupt a conference gave it more visibility and a chance to win support from the public

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Animated depiction of a male knight holding the hand of a princess.
April 14, 2024Comms

What this Square Enix promo does right: stories, not ads

When you don’t recognize a single word in the video but understand the story, you know it’s a success.

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Hands typing on a computer resting on someone's lap
April 8, 2024Technology

The “Antisocial Network” highlights the false sense of community among today’s extremely online

Real life happens in the real world, and that’s where we experience the richness of being human.

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