Asian man standing in a foyer of university

Multi Award-Winning Communications Strategist • Digital Engagement • Data • Public & Media Relations • High-Impact Video Storytelling • Issues Management

Peter is an award-winning communications and public relations strategist with a decade of journalism experience in Canada’s largest media markets. Currently he works in the life sciences and biotechnology fields helping tell the stories of scientific breakthroughs that will change the world.

Here’s how it started…

Beginnings: pursuing a passion

Driven by a commitment to social progress and innovation, Peter has spent over a decade as a journalist and communicator pursuing his passions through digital storytelling and strategic communications. He began his career as a writer/associate producer at Global News (BC) after studying journalism at the British Columbia Institute of Technology, where he co-founded the school’s chapter of Journalists for Human Rights. In 2006, he transitioned to radio at CKNW as a reporter/producer covering a range of stories from politics to breaking news and won an RTNDA Dan McArthur Award for In-Depth Investigation.

A seasoned storyteller in Canada’s largest media market

In 2011, Peter moved to Toronto where he worked as a reporter/anchor for CityNews (Citytv) and then Global Toronto. As a journalist and communicator, he has provided in-depth coverage on a broad range of issues with a particular skill and focus in the areas of technology, innovation, and public policy.

Reporter standing on the banks of a river reporting

On assignment in Buffalo, New York for Global News Toronto (2015)

Empowering others to tell their stories

In 2017, Peter stepped into the next chapter of his professional life: strategic communications, first with a human rights legal organization based out of Vancouver and then as director of communications and digital engagement for the Canadian Drug Policy Coalition, a policy advocacy organization based out of Simon Fraser University’s Faculty of Health Sciences. During this time, he also co-founded Vancouver’s chapter of Data for Good, a national nonprofit comprised of data scientists who use their skills to accelerate and amplify positive social change.

In his spare time, Peter is an avid tennis player (4.5 NTRP) and enjoys hiking and running along the trails of the North Shore.

A person sitting on a shoreline staring into the ocean

Ecola State Park, Oregon (2023)

Certifications, Awards, and Honors

  • 2024 CPRS Award of Excellence, Best Use of Media Relations — Small Budget (less than $10,000 CAD) for What Makes Us Human: Unveiling the First Draft of the Whole Human Brain Cell Atlas
  • 2024 CPRS Award of Excellence, Best Integrated Communications for What Makes Us Human: Unveiling the First Draft of the Whole Human Brain Cell Atlas
  • 2024 CPRS Award of Excellence, Best Non-Profit/NGO Campaign for What Makes Us Human: Unveiling the First Draft of the Whole Human Brain Cell Atlas
  • 2007 RTNDA Dan McArthur Award for In-Depth Investigation for Fight Back Friday
  • Accreditation in Public Relations (APR), Public Relations Society of Canada
  • Situational Leadership, Center for Leadership Studies
  • Diploma of Technology, British Columbia Institute of Technology (Broadcast and Media Communications, Journalism)
  • Bachelor of Arts (BA), University of British Columbia

    • Canadian Public Relations Society Awards of Excellence winners (2024)