Multi Award-Winning Communications Strategist
Advocacy and Political Comms • Digital Engagement • Data Analysis • Public and Media Relations • High-Impact Video Storytelling • Issues Management
Peter is an award-winning communications and public relations strategist with a decade of journalism experience in Canada’s largest media markets. Currently he works in the life sciences and biotechnology fields helping tell the stories of scientific breakthroughs that will change the world.
Here’s how it started…
Beginnings: Pursuing a passion
Driven by a commitment to social progress and innovation, Peter has spent over a decade as a journalist and communicator pursuing his passions through digital storytelling and strategic communications. He began his career as a writer/associate producer at Global News (BC) after studying journalism at the British Columbia Institute of Technology, where he co-founded the school’s chapter of Journalists for Human Rights. In 2006, he transitioned to radio at CKNW as a reporter/producer covering a range of stories from politics to breaking news and won an RTNDA Dan McArthur Award for In-Depth Investigation.
A seasoned storyteller in Canada’s largest media market
In 2011, Peter moved to Toronto where he worked as a reporter/anchor for CityNews (Citytv) and then Global Toronto. As a journalist and communicator, he has provided in-depth coverage on a broad range of issues with a particular skill and focus in the areas of technology, innovation, and public policy.
On assignment in Buffalo, New York for Global News Toronto (2015)
Empowering others to tell their stories
In 2017, Peter stepped into the next chapter of his professional life: strategic communications, first with a human rights legal organization based out of Vancouver and then as director of communications and digital engagement for the Canadian Drug Policy Coalition, a policy advocacy organization based out of Simon Fraser University’s Faculty of Health Sciences. During this time, he also co-founded Vancouver’s chapter of Data for Good, a national nonprofit comprised of data scientists who use their skills to accelerate and amplify positive social change.
In his spare time, Peter is an avid tennis player (4.5 NTRP) and enjoys hiking and running along the trails of the North Shore.
Ecola State Park, Oregon (2023)
Certifications, Awards, and Honors
Canadian Public Relations Society Awards of Excellence winners (2024)