The misalignment between sender and audience values is often seen in activist social movements' communications, resulting in ineffective messaging.
Advocacy communications: Persuading an audience is about them, not you
The misalignment between sender and audience values is often seen in activist social movements' communications, resulting in ineffective messaging.
PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative
A plan to disrupt a conference gave it more visibility and a chance to win support from the public
What this Square Enix promo does right: stories, not ads
When you don't recognize a single word in the video but understand the story, you know it's a success.
The “Antisocial Network” highlights the false sense of community among today’s extremely online
Real life happens in the real world, and that's where we experience the richness of being human.
Documentary highlights Jane Goodall’s impact on the world and a weakness of modern-day activism
She reveals the wisdom that it is not the loudest voice that create durable change, but rather what those voices…
Bite of Seattle leaves bad taste in peoples’ mouths: PR lessons from this year’s food festival
When you're hot and hungry, the last thing you want to do is download an app to pay for food.