Doug Ford’s historic third election win signals it’s time for a shakeup
Advocacy communications: Persuading an audience is about them, not you
The misalignment between sender and audience values is often seen in social advocacy, resulting in ineffective messaging.
PROSPER Symposium turns controversy into opportunity: How effective PR shifted the narrative
A plan to disrupt a conference gave it more visibility and a chance to win support from the public
What this Square Enix promo does right: stories, not ads
When you don’t recognize a single word in the video but understand the story, you know it’s a success.
Bite of Seattle leaves bad taste in peoples’ mouths: PR lessons from this year’s food festival
When you’re hot and hungry, the last thing you want to do is download an app to pay for food.
Four factors for social movements to succeed
All point to the need to appeal to the mainstream public by becoming less extreme and radical in messaging to win broad-based support